Financial Foundations for Filipino Americans

Session 2

English Building, EB 160

11:20 AM - 12:30 PM

Building wealth requires that you invest. Investing requires that you have other financial foundations in place. What exactly are those foundations? And for Filipino Americans, how do cultural norms both support and hinder our ability to build those foundations? In this workshop, we’ll talk through various personal finance concepts to help you get your financial house in order. From having a debt payoff plan and emergency fund, to making sure you have regular “money dates,” you’ll walk away with a financial to-do list that will protect your assets as you build wealth.

Lissa Prudencio

Lissa Prudencio, AFC®, CFEI®, is an Accredited Financial Counselor®, content creator, and the founder of Wealth for Women of Color. With over 10 years of corporate experience at Google & YouTube, Lissa leverages her business expertise to remove barriers to wealth for women of color. She has grown her TikTok to over 25,000 followers by talking about finances in an inclusive, easy-to-understand way. Lissa is passionate about sharing her knowledge and empowering women of color to claim the wealth they deserve. Her mission is to bridge the wealth gap through educational resources, financial counseling, and partnerships with organizations.

Lissa was born and raised in Salinas, CA, to Filipino immigrant parents. Now based in Los Angeles, CA, she is passionate about being a lifelong learner & sharing her knowledge to empower others. Her hobbies include playing basketball, tennis, and pickleball.